Seth Godin Speaks Frankly on Social Networking and Business

My Thoughts On Seth Godin’s Comments

I’ve given some thought to what he said in the video, and wanted to share some of them, and also invite you to respond as well.

• Software does not promote real relationships (although it can promote perception)
• The Internet has allowed the propagation of fake relationships, and these offer no value to businesses.
• You only get out of the relationships what you put it.
• If your networking is only asking for the sale, it won’t bear fruit, you need to consider investing in the relationship for some time down the road, when you’ve earned the right to ask for something.
• Social networking is only a component of an online marketing strategy.
• Relationships take time to build, and are to be invested in.
• Social networking isn’t new, social sites are.  Social sites are tools, nothing more.